Changes in technology and consumer behaviour have lead to huge opportunities for how businesses, brands and organisations connect and engage with their audiences. These advances have lead to higher expectations and increased use of digital brochures, websites, online advertising and social media.
A website is often the first port of call for your prospects, customers and stakeholders. Therefore, developing a site that showcases you and your brand in the best possible way is crucial to its success. Websites come in many guises, from personal blog sites through to multi-language catalogue websites. The dynamic nature and ease of updating them through the use of Content Management Systems (CMS) has allowed businesses to take control of their content and provide up-to-date information to their audience professionally and instantly.
Websites / Microsites / Blogs / Content Managed Websites / WordPress websites / Brochures websites / Catalogue websites
Selling online through an e-commerce site or a simple payment gateway provides opportunities for businesses to expand and grow. A website is open 24/7 and consumer behaviour is not limited to the 5-9 regime. If you sell products the expectation today is that these products should be available to purchase online quickly and efficiently. An e-commerce website doesn’t need to be complicated or expensive and with the added benefit that e-commerce websites are driven via a Content Management System you can update and add new products and prices as and when you need them.
E-commerce websites / Woocommerce websites / Magento websites
Search engine optimisation (SEO)
Most websites will need to attract visitors through organic search engine results at some point. Optimising a website for search engines will improve its chances of being found and converted. The process of SEO is an ongoing one that should be constantly measured and adjusted to maintain and improve quality traffic. Key to a website’s SEO performance success will be choosing the right keywords, optimising the site around these keywords, obtaining quality inbound links and measuring the results.
Keyword research & analysis / Onsite SEO / Offsite link building / Analytics
As more and more publications choose to deliver their content online, this results in brands wanting to engage with their target audience. Many opportunities to advertise online exist with sites specifically offering their own advertising positions or by utilising the likes of the Google Display Network to deliver their targeted adverts. Online advertising also allows ads to be delivered directly to targeted audience groups with the benefit of sophisticated analytical data, which makes measuring return on investment more precise.
Online banner adverts / Google Adwords / Facebook adverts
Email marketing still remains one of the best tools for delivering content directly to your prospects and customers. Add in the fact that the data can be measured on a live and personal level and it becomes invaluable as a marketing tool. For example, each email marketing campaign will allow you to track how many people opened it, clicked on it, as well as exactly where in the email they clicked. Connect with Google Analytics and you will also be able to track the full return on investment (ROI) of each campaign.
HTML Emailers / E-Newsletter / Email campaigns / Email sending / Database management and submission tools
It’s almost hard to remember a time when PDFs were not used as the universal document of choice for transferring electronic files. Whether it’s a digital brochure, case study, newsletter or presentation, PDFs are the file type of choice across the world. Ideal for use across platforms and devices and with many additional options and functions available when accessed in the native Acrobat Reader software, it’s easy to see why this platform has become so invaluable to business.
Digital brochures / Electronic documents / Newsletters / Presentations
PowerPoint presentation designs
PowerPoint has become the first choice presentation tool for presenters within business throughout the world. There’s much better software available but just like Microsoft Word, familiarity and availability has driven its dominance. That said, using a designer to develop PowerPoint presentations that are on brand and use the appropriate features and effects will inevitably improve the impact and professionalism of your corporate presentations.
PowerPoint presentations | PowerPoint templates